Public relations field notes

Good PR starts with clarity.

Practical references for communications teams: shape a relevant media pitch, put the news first in a release and prepare a spokesperson to speak plainly.

Explore the resources

The working principle

Start with what your audience needs to know. Then give them something they can verify.

PR Resources
Practical PR notes

Resource library

Start with the task in front of you.

01 / Media relationsBuild a pitch an editor can useRelevance, evidence and a clear next step. 02 / AnnouncementsGet the essentials into a releaseLead with the news and check every claim. 03 / InterviewsPrepare a useful spokesperson briefMessages, proof points and the hard questions.

Before you publish

Make the important details easy to check.

A useful message answers the obvious questions: what happened, who it affects, why it matters now and where a reader can verify the details. Trim claims that cannot be supported, and make the right contact or source easy to find.

Read the release checklist