Field note 03 / Interviews

Prepare a useful spokesperson brief.

A briefing is a tool for a better conversation, not a script to recite. Keep it short enough to use under pressure.

Define the interview

Note the outlet, journalist, format, audience, topic, timing and whether the conversation is live or recorded. Confirm the agreed ground rules before the interview, rather than assuming a conversation is off the record.

Choose the messages

Set out a small number of points the audience should remember. Put a concrete fact, example or source beside each point. If a point cannot be explained plainly, revise it before the call.

Prepare the difficult questions

List the likely challenges and write direct, accurate answers. Identify what is not yet known and who can confirm it. Avoid a promise that a spokesperson cannot keep.

Rehearse and check logistics

Practice aloud, including a concise opening and a follow-up question. Check pronunciation, names, connection or venue details, and who will provide any promised information afterwards.